Clients . . . are at the center of everything we do. In fact, we pride ourselves on listening, and really hearing you, before thinking strategy. We believe you know what you want to accomplish. We'll help get it done in ways that you might not have imagined. And together, we will be on time, on budget and on target.
WHAT MAKES US DIFFERENT
As WhiteSmith's co-founder, Terri has trouble coloring inside the lines. She's always looking for the fresh idea, the new approach or an excuse to make something fun. She is the company's chief storyteller in print, online, and in person.
As WhiteSmith's other co-founder and chief strategist, Lisa directs, manages, and creates on every project. She loves developing creative concepts for clients – everything from fonts and colors to layout and design ideas. She isn't content until the message is right, the plan is in place, and the system is running so the client doesn't have details to manage.
Complete Marketing/Advertising Solutions – We specialize in the ability to imagine, develop, execute, and analyze any or all aspects of marketing campaign development.
Market Planning and Research – We believe this is the best place to start. We help you find out what customers, constituents, and the community really want and what perceptions they have. Then recommend a straightforward plan to reach your goals.
Project Management – Miracles. We believe in them, but we also know that great results come from good planning. It’s our job to make sure that a project doesn’t cost more or take longer than it should. We define the scope of the project, coordinate and evaluate each step, find the resources to get the job done right and follow the project until you are satisfied. We will oversee every detail of a project – from inception to completion – and all the small steps in between.
Special Events and Unique Ideas – This is where we have the most fun. We create the unique and effective elements to bring the right people to your business, tradeshow booth, or event. And then we help you establish lasting, genuine relationships with customers, employees, media and your community. By imagining what “could” be, we have stretched the definition of marketing.
Project Highlights: We’ve been a part of the marketing team at Leatherneck Hardware since 2000. One challenge was to help launch the Flat Track by Leatherneck Hardware product line in the B2B market. With a combination of branding, collateral materials, media campaigns, social media and website development, Flat Track has become the company’s fastest growing line of hardware.
Solutions: Website development and SEO, series of brochures, Google ad, blog development, Facebook ad campaign, trade show display, recruitment ads and electronic newsletter.
Project: Since 1999 WhiteSmith has been involved in marketing and communication projects for Vermilion Advantage that have spanned the Tour of Industries, national ad campaigns, research and survey projects, presentation materials, work with industry councils, social media and since 2015 their monthly community magazine.
Solutions: Coordinate topics, interviews and write stories for monthly magazine to promote Vermilion Advantage members and Vermilion County activities.
Project Highlights: The Danville Area Visitors Bureau came to us with a vision of creating a visually rich print piece to showcase the area's arts community. It really was an honor to tell the story – in words and photos – of Vermilion County’s vibrant arts community in a 12-page Danville Area Arts Brochure.
And in the Summer of 2022 we did the same for Vermilion County’s parks and outdoor spaces. WhiteSmith created a 24-page guide that shares the diverse outdoor adventures that Vermilion County Parks offer -- with more park acres per capita than any other county in Illinois.
Hiatt Farmland Services
Project: In 2017 Hiatt Farmland Services was a start-up that needed branding and materials to help promote their new company. Hiatt Farmland Services trusted WhiteSmith Marketing with logo, business cards, letterhead, brochure, newsletter and website to position them as a leader in farm management services in Illinois and Indiana. We continue to work with them on website updates and are beginning work on a landowner newsletter.
Solutions: Identity creation, letterhead, business cards, brochure and website.
Project: Davis-Houk Mechanical Contractors wanted to develop a strong identity in in the markets they serve for commercial mechanical work. They asked us to start with their existing logo and colors - and build from there. They wanted to establish an online presence to showcase the unique and recognizable projects where they have been involved.
Solutions: Website creation and hosting, photo shoots, printed folder, insert sheets highlighting each area of the company.
"I loved that WhiteSmith Marketing was able to take our ideas and make them a reality." Britany Carver, Davis-Houk Mechanical Contractors.
Solutions: Investment of time to gather details about the project. Designing and executing a solution including research of riders, community leaders and potential customers. Final results reported in action-oriented executive summary, marketing plan and presentations.
“We presented a complex and fairly unique marketing challenge to the WhiteSmith team and they embraced that challenge and
delivered exceptional results.”
Jan Kijowski, Champaign-Urbana Mass Transit District
WhiteSmith Marketing Group is certified with the State of Illinois as a BEP Women Owned Business
Member of Vermilion Advantage - the Economic Development and Chamber organization for Vermilion County, IL