- WHAT WE DO
WhiteSmith Marketing Group, Inc.. . . . . . . . is a full service marketing and advertising firm. Because of the way we do business, our clients receive personalized solutions that are as unique as their businesses.
Clients . . . are at the center of everything we do. In fact, we pride ourselves on listening, and really hearing you, before thinking strategy. We believe you know what you want to accomplish. We'll help get it done in ways that you might not have imagined. And together, we will be on time, on budget and on target.
- WHO WE ARE
Terri White
Chief StorytellerAs WhiteSmith's co-founder, Terri has trouble coloring inside the lines. She's always looking for the fresh idea, the new approach or an excuse to make something fun. She is the company's chief storyteller in print, online, and in person.
What fires Terri up. She locks in as she is getting to know a client's business. She invests the time to understand every client's business so the solutions we create are right in the sweet spot of what a client wants to accomplish.
Adventures along the way. Terri's years in business have included positions in marketing and communications. Her experience has included national marketing awards, marketing plans, capital campaigns, writing and public relations. But her favorite career accomplishments have been landing a Huey helicopter in the middle of a special event, interviewing Muhammad Ali (not for the reasons you'd expect), and leading a media tour through a very wet underground tunnel system to illustrate the need for infrastructure funding.
Outside the office. Terri is subjected to entirely too much SportsCenter with a husband and three boys in control of the TV (although she admits to being a huge Indianapolis Colts fan.) This may be why she likes to spend so much time reading and running. She is crazy about her church family and continues to be inspired by people whose lives ooze kindness and generosity.Lisa Odendaal
Chief StrategistAs WhiteSmith's other co-founder and chief strategist, Lisa directs, manages, and creates on every project. She loves developing creative concepts for clients – everything from fonts and colors to layout and design ideas. She isn't content until the message is right, the plan is in place, and the system is running so the client doesn't have details to manage.
She loves it when a plan comes together. Lisa's half of the vision for WhiteSmith involves researching, strategizing and creating. With her killer organizational strategies, attention to detail, and ability to envision systems that work for each client, she makes sure we deliver what we say we'll do. On time. Within budget. Making sure each solution accomplishes exactly what the client has in mind.
The road to get here. With over 20 years in marketing, business and education, it makes sense that Lisa started her career in customer service. She brings that early customer-first sensibility to everything she touches. Pre-WhiteSmith, she's directed marketing operations in banking and education and has done everything from developing a computer tracking system for customer service and sales calls to creating award winning marketing campaigns to working with Terri on a successful million dollar capital campaign in education.
Little known fact. She loves hip hop music. She just wishes the lyrics didn't make you blush. That may be why she is always on the lookout for Christian artists like TobyMac. When she’s not working. She is probably outside working in the yard, watching hockey, or finding something to organize. She knows she struck gold in finding her church family at Second Church. OUR WORK
Leatherneck HardwareMission: Develop an identity.Project Highlights: For the last 12 years, we’ve enjoyed working as part of the marketing team at Leatherneck Hardware. We helped develop an identity for the company that manufacturers some of the most popular sliding door hardware in the world. Most recently, our challenge was to help launch the Flat Track by Leatherneck Hardware product line to existing and new customers. With a combination of logo and identity development, collateral materials, media campaign, social media and website development, Flat Track has become the company’s fastest growing line of hardware.
Solutions: Website development and SEO, series of brochures, Google ad, blog development, Facebook ad campaign, trade show display, recruitment ads and electronic newsletter.
In Touch PharmaceuticalsMission: Take marketing to the next level.Project Highlights: In Touch Pharmaceuticals was looking for a marketing partner to take the company’s marketing to the next level. They asked us to coordinate all marketing efforts, allowing them to focus on providing pharmaceutical services for long term care facilities in the Midwest. The team approach has resulted in the acquisition of new clients, the development of targeted materials and a unified message and brand.
Solutions: Team approach to contact a potential national client including 50+ page business proposal, custom cookies, and embossed leather binder, all put together in the most fun custom packaging ever. Ongoing development of brand-specific print materials and brochures, article and trade journal writing projects, and creative sales tools including a custom pill bottle and fun sales leave-behinds.
Davis-Houk Mechanical ContractorsMission: Online presence and to build strong identity."I loved that WhiteSmith Marketing was able to take our ideas and make them a reality." Britany Carver, Davis-Houk Mechanical ContractorsProject: Davis-Houk Mechanical Contractors wanted to develop a strong identity in in the markets they serve for commercial mechanical work. They asked us to start with their existing logo and colors - and build from there. They wanted to establish an online presence to showcase the unique and recognizable projects where they have been involved.
Solutions: Website creation and hosting, photo shoots, printed folder, insert sheets highlighting each area of the company.
Champaign-Urbana Mass Transit DistrictMission: Conduct research to assist in making strategic decisions.“We presented a complex and fairly unique marketing challenge to the WhiteSmith team and they embraced that challenge and delivered exceptional results.” Jan Kijowski, Champaign-Urbana Mass Transit DistrictProject: The Champaign Urbana Mass Transit District came to us with several fairly complex requests – they needed user insight to redesign a multi-layered website, gather public opinion regarding an upcoming referendum issue, and to hear directly from stakeholders as they built a strategic plan. Over the course of the last few years, we have partnered to gather critical, decision making data through a series of focus groups, online surveys and one-on-one meetings with community leaders.
Solutions: Investment of time to gather details about the project. Designing and executing a solution including research of riders, community leaders and potential customers. Final results reported in action-oriented executive summary, marketing plan and presentations.
McDonald'sMission: Reimagine and launch newest McDonald's store."Integrity, creativity, personal touch, and FUN are how I would describe the WhiteSmith team." Deanna Witzel, McDonald’sProject: When the regional McDonald’s owners wanted to reimagine and launch the newest McDonald’s store, they invited us to be on the team. Through a series of “Dream Team” meetings, together we unveiled the Rock and Roll McDonald’s. The event included invitation CD’s with summer’s best music and a personalized musical invite, a VIP event with music and giveaways, and special touches that made it one-of-a-kind.
Solutions: Identity creation, CD invitation development and packaging, special event that drew several hundred guests.
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